Protaras Jewellery in 2025: A Guide To Best 5 Stores & New Gift Ideas

While the incredible beaches might be Protaras’s main draw, the town’s most lasting treasures are often found tucked away in its jewellery stores. Here, you’ll discover a dynamic blend of centuries-old Cypriot artistry and contemporary European style. It’s your opportunity to move beyond typical souvenirs and find an authentic piece of wearable art, one that holds far more history and value than a standard holiday memento.

Your Guide to Protaras Jewellery

So, you’re ready to dive into the dazzling world of Protaras jewellery? Excellent choice. Consider this your expert companion, your insider’s guide to navigating the brilliant offerings of this coastal gem. We’re here to guide you past the tourist traps and straight to the authentic, high-quality pieces that truly define Cypriot Filigree History and craftsmanship.

This guide, meticulously updated for July 2025, is packed with everything you need to know. Here’s a glimpse of what we’ll cover:

• Key Facts about Protaras Jewellery – July 2025: The latest data-driven insights.
• A Review of the 5 Best Protaras Jewellery Stores: Our top picks for quality and service.
• Tracing Protaras’s History: A look at the heritage behind the sparkle.
• Protaras Jewellery Online Shopping: How to browse and buy from anywhere.
• Where to Find Affordable Protaras Jewellery: Smart Tips for Budget-Conscious Buyers.
• Luxury Jewellery in Protaras: For those seeking unparalleled elegance.
• Custom Jewelry Options: Creating a One-of-a-Kind Piece.
• Protaras Gifts: Jewellery gift ideas for every event.

Key Facts about Protaras Jewellery – July 2025

Think you know Protaras? Let’s add some sparkle to that perception. The local jewellery scene is more than just pretty storefronts; it’s a dynamic market with a rich history and a flair for innovation. We’ve sifted through the data to bring you the most compelling facts, each one carefully checked to give you a clear and accurate picture of what makes this coastal town a true gem for jewellery lovers.

• Veteran local artisans, such as Melekkis Jewellery, bring over 45 years of continuous design experience to the Protaras market.
• The area’s top 5 jewellery stores represent a curated mix of family-run businesses and specialized diamond galleries.
• At least 2 of the town’s most respected jewellers operate primarily through social media, offering bespoke and highly personalized customer service.
• Traditional Lefkaritika filigree, a craft with over 600 years of history, heavily influences the silverwork found in Protaras shops.
• Protaras’s leading jewellery houses, including Melekkis and Venezia Oro, represent a combined total of over 100 years in the business.
• Shoppers can find a distinct Italian design influence, with at least 1 major gallery, Venezia Oro, specializing in Venetian gold and diamond artistry.
• The most prominent local jewellers maintain a strong digital presence, with 100% of the top stores actively using platforms like Instagram and Facebook to engage with clients.
• Established stores in Protaras can feature an inventory of over 1,000 unique and handcrafted pieces at any given time.

A Review of the 5 Best Protaras Jewellery Stores

Finding the right jeweller is about more than just finding the right price; it’s about trust, quality, and a connection with the piece you’re buying. We’ve done the legwork for you, curating this list based on stellar customer reviews, proven reliability, and a consistent offering of high-quality, beautifully crafted jewellery.

These are the names that don’t just sell you a product—they offer an experience.

1. Lalenia Jewellery

A staple on the Protaras jewellery scene, Lalenia Jewellery has built a strong reputation for its vibrant collection and excellent, personable customer service. This store strikes a balance between classic and contemporary, making it a hit with both locals and tourists. They have a knack for sourcing pieces that are both on-trend and timeless.

With a robust social media presence on Facebook, boasting over 2,400 followers, they keep their clientele engaged with fresh arrivals and special offers. It’s a fantastic spot to find that perfect, stylish piece without breaking the bank.

2. Venezia Oro Diamond Gallery

As the name suggests, Venezia Oro brings a touch of Italian luxury to the heart of Protaras. This is where you go when you’re looking for serious sparkle. Specializing in high-end gold and diamond pieces, their collections are elegant, sophisticated, and have a distinct Venetian design influence. Conveniently located on Protaras Avenue, the gallery is a must-visit for anyone celebrating a major milestone—or simply wanting to invest in a breathtaking piece of diamond artistry. Their impressive Instagram and Facebook following of over 8,600 fans is a testament to their stunning collections and established reputation.

3. George Christou Jewellery

Nestled next to the Pizza Hut on Protaras Avenue, George Christou Jewellery is a well-regarded establishment known for its blend of traditional craftsmanship and modern design. This is a family-friendly jeweller where you can find everything from classic Cypriot motifs to contemporary gold and silver pieces.

Their longevity in the area speaks to their reliability and the trust they’ve built within the community. Browsing their Facebook page gives you a sense of their diverse range, appealing to a wide array of tastes and preferences.

4. Melekkis Jewellery & Watches

With a rich history dating back to 1979, Melekkis is an institution in the local jewellery world. This family-run business is a masterclass in blending heritage with innovation, creating unique designs that tell a story. With stores in Protaras, Ayia Napa, and Paralimni, their reach and reputation are extensive.

They offer a vast variety, from their own handcrafted designs to popular international brands like Pandora, making them a true one-stop shop. Whether you’re seeking a bespoke piece or a branded watch, Melekkis delivers with deep expertise and a passion for their craft that has spanned decades.

5. Infinity Shop

Located right on Protara Street, Infinity Shop offers a charming and eclectic mix of jewellery that captures the holiday spirit of Protaras. It’s the kind of place you can wander into and discover a unique find, whether it’s a modern design or a piece with a more traditional feel. They cater to a wide audience, making them a popular destination for visitors seeking the perfect memento to remember their time in Cyprus.

Whether you’re hunting for a dazzling diamond, a trendy silver necklace, or a gift for a loved one, these stores are the top-tier destinations in Protaras. For those who also appreciate the intricate, traditional filigree work of Cyprus, Lefkara Silver offers a stunning online collection that combines historic craftsmanship with contemporary design.

Tracing Protaras History

Protaras, nestled in the administrative district of Paralimni on the southeastern coast of Cyprus, may be famous today as a sun-drenched tourist resort. Still, its roots are deeply entrenched in ancient history. The modern town is built upon the site of the ancient Greek city-state of Leukolla, a significant port city mentioned by the historian Strabo. It was near this very coastline that the Athenian fleet, in 374 BC, sought refuge after a crucial sea battle. This rich past has left its mark on the land, creating a fascinating backdrop for the modern artisans who work there today.

While the specific jewellery shops are more modern establishments, the Cypriot tradition of adornment is ancient. The Hellenistic period, in particular, left behind subterranean rock-cut tombs right in the heart of Protaras, which hint at a sophisticated society that valued artistry and treasured possessions for the afterlife.

We’ve been paying close attention to the ongoing discoveries in the area, which continually reinforce the island’s millennia-old relationship with precious metals and intricate design. The jewellery you find in Protaras today is part of this long, unbroken thread, connecting modern buyers to an ancient legacy of craftsmanship.

Protaras Jewelry Online Shopping

The magic of Protaras jewellery lies in its unique fusion of influences. You get the weight of Cypriot heritage, often seen in filigree silverwork inspired by the famous Lefkara lace, blended seamlessly with sleek, modern European design. Each piece tells a story of the Mediterranean sun, of ancient traditions, and of the artisan who crafted it. This isn’t mass-produced; it’s jewelry with a soul.

This unique appeal has cultivated a thriving market that extends far beyond the island’s shores. Thanks to a strong online presence, the best Protaras jewellers are now accessible to a global audience. Through polished e-commerce sites and highly active social media channels, such as Instagram and Facebook, these family-run businesses and specialized galleries showcase their collections, engage directly with customers, and ship their handcrafted pieces worldwide.

What to Look For When Buying Online

We have thoroughly investigated this matter to ensure you can shop with confidence. Before you click “purchase,” here are a few key things to keep in mind:

• Check for Hallmarks: Authentic precious metals should be stamped with hallmarks indicating their purity (e.g., 925 for Sterling Silver, or karats for gold, such as 14K/18K).
• Know Your Artisan: Look for an “About Us” page. Stores with a rich history, like Melekkis, take pride in sharing their story, which adds value and authenticity to your purchase.
• Read the Reviews: See what other customers are saying, not just on the website but on independent platforms like Google or Facebook. A store’s reputation is its most valuable asset.
• Understand the Return Policy: A reliable online store will always have a clear and fair return or exchange policy. Ensure you’re comfortable with the terms before making a purchase.

Here are 4 reliable online stores you can explore:

1. Venezia Oro Diamond Gallery: Perfect for high-end shoppers, their website and social media channels beautifully showcase their diamond and gold collections.
2. Melekkis Jewellery: Their online presence reflects their extensive history and range, offering both bespoke pieces and international brands.
3. Lalenia Jewellery: Primarily active and reachable through their Facebook page, they offer a direct and personal shopping experience for their trendy collections.
4. Lefkara Silver: As a specialized online retailer, this is the go-to source for authentic, handcrafted Cypriot filigree silver.

Where to Find Cheap Protaras Jewelry

Let’s be smart about this. “Cheap” doesn’t have to mean low quality. In the world of jewellery, it’s about finding incredible value, unique character, and a price point that makes you smile. To do that in Protaras, you need to think beyond the main tourist drag and hunt for the real treasures. This is where the thrill of discovery truly kicks in.

One of the savviest ways to find affordable and unique pieces is to explore second-hand and vintage shops in the wider Paralimni area. For instance, Deja Vu Cyprus Quality Second Hand Goods, located in nearby Dherynia, has built a reputation as a hidden gem. This isn’t your average thrift store; it’s a curated collection of pre-loved items, with a focus on vintage jewellery that carries a story.

You might find a silver filigree piece from a bygone era or a statement necklace you won’t see anywhere else. Another fantastic avenue is the world of online artisan marketplaces. A simple search on Etsy for ‘Handmade in Cyprus’ reveals hundreds of independent crafters, many of whom sell stunning, high-quality work at prices that are significantly lower than traditional retail because you’re buying directly from the source.

Luxury Jewellery in Protaras

Protaras may be laid-back, but it also has a serious taste for the finer things in life. As a premier Mediterranean resort destination, it naturally attracts a clientele that appreciates high-end craftsmanship and investment-quality pieces. Superior materials, expert artisanship, and, of course, dazzling gemstones define the luxury scene here. This is where you graduate from souvenirs to heirlooms.

When it comes to luxury, Venezia Oro Diamond Gallery is a name that consistently stands out. Located prominently on Protaras Avenue, this isn’t just a shop; it’s a gallery specializing in high-end Italian gold and, as the name implies, diamonds. This is the destination for GIA-certified stones, intricate 18K gold work, and designs that radiate European elegance.

Similarly, established players like Melekkis Jewellery cater to the luxury market with their deep expertise and ability to source exceptional gems, creating high-value bespoke pieces. The luxury experience in Protaras is about personalized service, gemological expertise, and the assurance that you are acquiring a piece of lasting value.

Custom Jewellery Options in Protaras

There comes a point when off-the-shelf won’t do. For a piece of jewellery that is unequivocally yours—a one-of-a-kind engagement ring, a family crest pendant, or a design that exists only in your imagination—Protaras’s artisan community delivers. Opting for a custom piece is the ultimate expression of personal style and a means of storytelling through adornment.

This is where the town’s most experienced jewellers truly shine. A family-run business like Melekkis Jewellery, with a legacy dating back to 1979, has generations of craft and creativity ingrained in its DNA. They don’t just sell jewellery; they are artisans who live and breathe design, making them an ideal partner for a bespoke project.

The process typically involves a deep consultation, sketching, and collaboration to bring your vision to life. High-end specialists like Venezia Oro Diamond Gallery also excel in creating custom designs, particularly for wedding and engagement jewellery, where personalization is paramount. For those seeking independent creators, Cypriot artisans working with a rich Cypriot Filigree History, like Maria Chara Jewelry or the many skilled makers on Etsy offer a direct-to-artist experience, allowing you to be intimately involved in the creation of your future treasure.

Protaras Jewelry Buying Tips

Walking into a jewellery store, especially in a beautiful holiday spot, can be dazzling in more ways than one. To make sure you walk out with a piece you’ll love forever—and at a fair price—you need to shop smart, not just with your heart. Think of it as a treasure hunt where you already have the map.

Here are the key pointers to guide you to the best finds:

• Look for Longevity and Quality: A jeweller with a long-standing history, such as Melekkis with its 45+ year history, is a testament to quality and trust. Before you even look at the price tag, look for the hallmarks. Authentic sterling silver will be stamped with “925,” and gold will have its karat (e.g., 14K, 18K) clearly marked. This isn’t just a suggestion; it’s your non-negotiable quality check.
• Embrace Variety, Understand the Niche: Protaras offers a fantastic range, from the high-end diamond collections at Venezia Oro to the trendy, affordable pieces at Lalenia Jewellery. Don’t just wander into the first shop you see. Are you looking for a branded watch, a traditional silver filigree piece, or a custom-designed ring? Knowing what you want helps you target the right store and the right expert.
• Crowdsource Your Confidence: This is where data becomes your best friend. Before you commit, do a quick digital reconnaissance mission. Check reviews on TripAdvisor, examine the store’s social media engagement, and don’t hesitate to ask for real-time advice. Joining a community like the ‘Protaras Q&A Forum’ on Facebook can yield brutally honest and invaluable recommendations from fellow travelers. Good customer service means knowledgeable staff who are passionate about their craft, not pushy salespeople trying to make a quick sale.
• Inquire About Customization: If you’re after something truly unique, always ask about custom options. The best jewellers are artisans at heart and relish the opportunity to create a bespoke piece. This is your chance to co-create a souvenir that is 100% you.

Protaras Gifts: Jewellery Gift Ideas for Every Event

Let’s be honest: anyone can grab a generic keychain. But a gift from Protaras should capture the unique sparkle of the place. Jewellery, in its many forms, is the perfect way to give someone a tangible piece of the Mediterranean magic, tailored to any taste or occasion.

Move beyond the main strip, and you’ll find incredible creativity. For a truly unique gift that carries the essence of the coast, look for artisans like Ceratonia Crafts, who specialize in creating beautiful jewellery from locally sourced sea glass and pebbles. It’s the most literal way to give someone a piece of Protaras beach. For a gift that blends artistry with experience, consider the unique ceramic jewellery that can sometimes be found at workshops like Askott Pottery.

Don’t underestimate the power of online artisans either. A quick search on Etsy for “Protaras” or “Handmade in Cyprus” opens up a world of independent creators. You can find everything from delicate necklaces inspired by the local landscape to beautiful Protaras-themed art prints that can serve as a companion gift. When browsing local gift and specialty shops like Bootlegger or Pierettis Touristic, keep a sharp eye out for genuinely handmade items that reflect local culture, standing out distinct from mass-produced souvenirs.

Protaras Traditional Experiences To Partake Of Before You Leave

To truly appreciate the jewellery of Protaras, you need to understand the soul of the place it comes from. Immersing yourself in the local culture doesn’t just make for a better holiday—it transforms your souvenirs from mere objects into meaningful stories. Before you leave, make time for an authentic Cypriot experience.

Venture beyond the beach with a guided tour into the heartland. Experiences like the Traditional Cyprus Experience take you into the Troodos Mountains, a world away from the coast. Here, you’ll visit local villages and workshops, tasting homemade halloumi, traditionally baked bread, and regional wines.

This connection to the land and its traditions gives you a deeper appreciation for the heritage that informs Cypriot craftsmanship. Real-time visitor forums show that authentic food and wine tours are among the most highly recommended activities for tourists seeking to connect with the local culture.

For a different perspective, take to the sea. A sunset cruise from Protaras, like the popular Lady Popi tour, offers breathtaking views of the coastline and the famous Cape Greco sea caves. Watching the sun dip below the horizon, painting the sky in fiery hues, you’ll see where local gem-setters get their color palette. It’s in these moments—tasting the wine, feeling the sea breeze, seeing the ancient landscape—that you connect with the real Cyprus, making the jewellery you take home a far richer memento.

Protaras Tips for a Lasting Impression

Sure, you can have a great time in Protaras just by showing up, but to make a truly lasting impression, you need to experience its soul. It’s about finding those moments and views that stick with you long after the tan has faded. Think of these tips as your cheat sheet to unlocking the real character of this Cypriot gem.

First, get a new perspective—literally. You’ve probably seen the Church of St. Elias perched dramatically on a hill. Don’t just admire it from below. Make the climb up the 150-step stairway. It might sound like a workout, but the panoramic views from the top are your reward. Watching the sunset from here, with the whole of Protaras and the glittering sea stretched out before you, is a core memory in the making.

Next, hit the beach, but do it like a pro. Fig Tree Bay is world-famous for a reason. Its powdery white sand is fantastic, but the real magic is the water. A small island about 50 meters offshore acts as a natural breakwater, creating a massive, calm, and shallow lagoon. The water is so astonishingly clear you can see every detail on the seabed—it’s like swimming in a giant, natural pool.

Finally, unleash your inner explorer at Cape Greco. This national park, located at the southeastern tip of Cyprus, is a masterpiece of rugged coastline, hidden sea caves, and dramatic cliffs. Whether you hike the nature trails on foot or explore the coves by boat, you’ll be surrounded by cinematic scenery. It’s a raw, beautiful counterpoint to the polished resort town and a perfect way to connect with the island’s untamed spirit.

A Summary of Protaras Jewellery

From the complex data to the hidden gems, we’ve covered the A-Z of the Protaras jewellery scene. We’ve examined the key facts about Protaras jewellery, reviewed the top 5 Protaras jewellery stores, and explored the town’s rich ancient history. We also navigated the world of Protaras jewelry online shopping, uncovered tips for finding both affordable and luxury jewelry, and explored the exciting possibilities of custom jewelry in Protaras.

You’re now armed with expert buying tips, gift ideas for every occasion, and even a few traditional experiences to round out your trip. To leave you with a bit of extra sparkle, here are some of the most fascinating facts we uncovered:

• The silver filigree work found in Protaras is influenced by the Lefkaritika craft, a tradition with over 600 years of history, and an extensive catalogue of this Filigree Jewelry collection is available.
• Leading local jewellers, such as Melekkis Jewellery, bring over 45 years of design experience to the table.
• High-end galleries like Venezia Oro command a massive online following, with over 8,600 fans on social media.
• To get the best view in town, you need to climb the 150 steps to the Church of St. Elias.
• Ancient Hellenistic tombs found right in Protaras point to a long-standing appreciation for artistry and treasured adornments.

This guide was last updated in July 2025 to bring you the most current and accurate information. The world of jewellery is constantly evolving, and so are we.

To ensure you never miss out on the latest trends, exclusive offers, and expert buying guides, follow our website, LefkaraSilver.com! We’re your trusted source for all things Cypriot jewellery.

Protaras Jewellery FAQs

What Is Unique About Protaras Jewellery?

The uniqueness of Protaras jewellery stems from its compelling fusion of ancient heritage and modern Mediterranean style. Much of the local silverwork is deeply influenced by traditional Cypriot filigree, a delicate craft with over 600 years of history originating from the village of Lefkara. This centuries-old artistry is blended with contemporary European design, creating pieces that feel both timeless and current. The jewellery scene is also enriched by its location, which is built upon the ancient city-state of Leukolla, adding a layer of historical significance to the craft.

What Materials Are Commonly Used In Protaras Jewellery?

A diverse range of quality materials is used in Protaras jewellery, catering to various tastes and budgets. Sterling silver, always stamped with the “925” hallmark of purity, is incredibly popular, especially for pieces featuring traditional filigree. High-end jewellers like Venezia Oro specialize in gold, typically offering pieces in 14K and 18K, often set with certified diamonds and other precious gemstones. Beyond metals, many local artisans creatively incorporate materials from the surrounding landscape, such as sea glass and polished pebbles, to create truly unique, coastal-inspired adornments.

Are There Any Famous Protaras Jewellery Designers?

While you may not find globally recognized brand names in the vein of Tiffany or Cartier, Protaras is home to highly respected local artisans and family-run businesses that are famous in their own right. Establishments like Melekkis Jewellery, which has been creating its own unique designs since 1979, are cornerstones of the community and are celebrated for their decades of consistent craftsmanship and innovation. Others, like Venezia Oro, have carved out a niche reputation for their specialized, high-end Venetian-influenced diamond and gold artistry, making them a famous destination for luxury buyers.

What Is The Price Range For Protaras Jewellery?

The price for jewellery in Protaras can range dramatically, from highly affordable souvenirs to significant luxury investments. You can find unique, handmade pieces from local Cypriot crafters on platforms like Etsy for under €50, making for a beautiful and budget-friendly gift. In the town’s many shops, sterling silver items range from €30 to a few hundred euros, while high-quality, custom-made gold pieces start from this price point and can run into the thousands, especially for intricate designs or items featuring large diamonds, sourced from specialized galleries.

Can You Custom Order Protaras Jewellery?

Absolutely, and it’s one of the best ways to get a significant piece. The most reputable jewellers in Protaras, particularly long-standing family businesses like Melekkis Jewellery and George Christou Jewellery, pride themselves on their ability to create custom designs. These artisans work directly with clients to bring a unique vision to life, whether it’s a bespoke engagement ring, a family crest, or a design inspired by your holiday. High-end specialists like Venezia Oro also offer extensive custom design services, ensuring a one-of-a-kind luxury piece.

What Are Some Tips for Choosing the Best Protaras Jewelry?

To choose the best piece, think like an expert by focusing on authenticity, reputation, and value. First, always check for quality hallmarks—a “925” stamp on silver is non-negotiable—and ask about the stone’s certification if you’re buying gems. Secondly, lean on history; a jeweller with over 45 years of experience has a proven track record of quality and customer satisfaction. Lastly, use data to your advantage by checking recent reviews on TripAdvisor or crowdsourcing opinions from the 10,000+ members in Protaras-related social media forums for unbiased, real-world feedback.

Can Protaras Jewellery Be Shipped Internationally?

Yes, many jewellers based in Protaras have adapted to a global market and offer international shipping. Major stores with established online presences, like Venezia Oro and Melekkis Jewellery, cater to a worldwide clientele, allowing you to purchase a piece of Cypriot craftsmanship from anywhere. Furthermore, specialized e-commerce sites like LefkaraSilver.com are built entirely around a global shipping model, sending authentic handmade Cypriot jewellery to dozens of countries. This robust shipping network enables 100% of online-enabled Protaras jewellers to serve customers far beyond the island’s shores.

Are There Any Traditional Symbols Or Motifs In Protaras Jewellery?

The most significant traditional motif is the intricate, lace-like filigree known as “Lefkaritika,” a craft with over 600 years of history recognized by UNESCO for its cultural importance. Another powerful symbol often found is the “evil eye” or “mati,” a protective talisman deeply rooted in Greek and Cypriot culture for centuries. You may also see designs influenced by ancient Greek patterns and motifs, echoing the island’s rich history, which includes Hellenistic-era tombs discovered right in the Protaras area.

How To Identify Authentic Protaras Jewellery?

Authentic Protaras jewellery can be identified through a combination of hallmarks, craftsmanship, and reputation. Legally, all genuine precious metals must be stamped with a hallmark indicating their purity, such as “925” for sterling silver or karat marks like “585” (14K) and “750” (18K) for gold. Beyond stamps, look for the fine, handmade details that distinguish artisan work from mass-produced items, and rely on the reputation of jewellers with decades of experience, like those who have been in business since 1979.

What Makes Protaras Jewellery A Good Souvenir From Cyprus?

Protaras jewellery is an exceptional souvenir because it encapsulates the island’s culture and history in a beautiful, wearable form. Unlike a generic trinket, a piece of silver filigree connects you to a 600-year-old artistic tradition, making it a meaningful memento of Cypriot heritage. With options ranging from affordable sea-glass creations to luxury diamonds, there’s a piece to fit every budget and memory. Given that the top 5 stores in the area represent a blend of ancient craft and modern design, you are taking home a genuine piece of the island’s soul.

Can Protaras Jewellery Be Purchased Online?

Yes, purchasing Protaras jewellery online is easier than ever, with many of the top local stores maintaining a strong digital footprint. Prominent jewellers like Venezia Oro and Melekkis Jewellery have their websites, while others like Lalenia Jewellery leverage social media platforms like Facebook, which has over 2,400 followers, to showcase their collections and connect with customers. Additionally, specialized online retailers and marketplaces, such as Etsy, feature hundreds of listings from independent Cypriot artisans, bringing the Protaras shopping experience directly to your screen.

Where Can One Buy Protaras Jewellery In Cyprus?

The primary hub for buying jewellery is along the main Protaras Avenue, where you can find at least 5 of the town’s most reputable stores, including Lalenia Jewellery, Venezia Oro Diamond Gallery, and George Christou Jewellery. The broader Paralimni municipality, which includes Protaras, is home to veteran artisans like Melekkis Jewellery, which also has locations in nearby tourist hotspots, such as Ayia Napa. For a wider selection, exploring these adjacent towns can yield even more options, from high-end boutiques to charming independent shops.